Lancia

Lancia chose us to launch their new Ypsilon Elle with a touch of elegance and immagination.

We selected 3 precious fragrances for women to choose from and identify with:

  • Cipria Glam (Fragrance Petit Amour) floral base
  • Glam & Nero vulcano (Fragrance Dandy) citrus fruit base
  • Bianco Glacè (Fragrance Terre de Soleil) spiced base

We also created scented booklets with microencapsulated essences in order to further involve our female clients.

PERFUME PETIT AMOUR

“Cipri Glam”… A soft and pleasing perfume with delicate morning flowers.
Especially made for you, loving to dream with your eyes open and live life like a passionate movie Ypsilon Elle Cipria Glam.

PERFUME DANDY

“Cipria Glam & Nero Vulcano”… An ambitious and enchanted perfume with notes of musk and citrus fruit as well as a touch of precious woods.
Especially made for you, straightforward, dynamic, simple, understanding, sicure, Ypsilon Elle Glam & Nero Vulcano.

PERFUME TERRE DE SOLEIL

“Bianco Glacé”… An amber perfume with slight notes of vanilla and sensual balm.
Especially made for you, putting your heart and soul into everything, making emotions a reason to live, la Ypsilon Elle Bianco Glacé.

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